Note that the cover video functionality is available only for your Facebook business page, not for your personal profile. If you’ve been using a Facebook cover photo and are looking to create and set an engaging cover video, this guide is for you. When done right, a cover video on your Facebook page can be an effective promotional tool in your marketing arsenal. A video is sometimes much more engaging than a static image. That’s why it’s important to keep it optimized. It’s not only the first thing that grabs the attention of your visitors, it sets the tone for your entire page and largely determines what the visitors associate with your brand.
Your Facebook cover video is the most important piece of real estate on your Facebook business page.
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